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Filename: drivers/Session_files_driver.php
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Magnolia | Organic Skincare
Cargando
SOBRE EL PROYECTO
Cuando la fundadora de Magnolia no pudo encontrar una marca a la cual confiarle el cuidado diario de su piel, tuvo que crearla.
Fue así como emprendió una profunda investigación sobre las plantas y minerales de uso dermatológico para desarrollar productos naturales y seguros.
Diseñamos un logotipo poderoso y delicado al mismo tiempo. Para el nombre “Organic Skincare Magnolia” combinamos 2 tipografías. La principal presenta un contraste extremo entre trazos gruesos y trazos finos obtenido mediante el uso de serifas finas. Esta simboliza la fuerza con la que los productos cuidan algo tan delicado como la piel. Mientras tanto, la tipografía secundaria (san serif) le aporta equilibrio y modernidad.
Para los empaques se eligió un diseño minimalista, limpio y con pocos elementos, así como una ilustración que identifica los ingredientes naturales utilizados en cada producto.
En busca de la belleza natural
Nuestro objetivo era crear una identidad visual que reflejara la personalidad de Magnolia: una marca natural, moderna y amigable que se interesa por el bienestar de las personas, los animales y el medio ambiente.
Representar la belleza y la fuerza de la naturaleza
Los colores de la tierra en contraste con la magnolia blanca crean el escenario perfecto para la presentación de esta línea de productos.
